Our best advice is to arrive earlier in the day to get a good spot outside São Paulo’s Museum of Art (MASP) on Avenida Paulista. The parade makes its way through the city’s main artery, Avenida Paulista, eventually reaching Praça Roosevelt, where revelers will be welcomed for a public concert. Despite its size and popularity, the parade continues to project a strong socio/political message: this year's Pride is dedicated to '50 years of Stonewall'. It began in 1997 with just 2,000 participants as a modest event to increase visibility of the LGBTQ community and has grown significantly since. The Parada do Orgulho LGBT de São Paulo takes place every year in May or June. It's been recognized as such in the Guinness Book of World Records, and São Paulo’s festival is way ahead of the pack with an estimated attendance of 3 to 5 million people each year. São Paulo's Pride parade is considered to be the world's largest © Rubenschavez / Getty Images São Paulo Pride - Brazilįorget Madrid, New York, San Francisco, London and Toronto – São Paulo Pride is the largest gay pride festival in the world.